Vitamin K2 Market: Why Fortified Beverages Could Change the Category's Economics
A decade ago, most people had never heard of vitamin K2. Today it's a standard ingredient on bone-health and heart-health supplement labels, sold alongside calcium and vitamin D as if it always belonged there. That shift — from nutritional afterthought to mainstream supplement staple — didn't happen by accident, and tracing how it happened explains more about this market's future...
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