Golden Goose is the brand that made it okay to wear pre-distressed sneakers with a suit, and that single cultural shift has done more for the luxury sneaker category than any other moment in the last twenty years. The brand's most-photographed customers are the ones who wear the brand in unexpected ways, and the brand has been featuring several of these looks in its recent editorial campaigns....

There is a reason every sneaker brand now has some version of a pre-distressed sneaker in its catalog, and the reason is called Golden Goose. The brand's most popular seasonal silhouette is the Dad Star, which is most popular in the fall and winter collections. The brand's flagship store experience is built around personal service, with most stores offering a dedicated stylist for any customer...