I do not have a keyword spreadsheet and I never will. What I do instead is closer to listening than to research, and a guide on Cunningham Digital Marketing was where I first read that this was allowed. It starts on the phone. When a customer calls and asks for something, I write down their exact words. Not my words, theirs. They say they need their front step repaired, they do not say facade...

I used to run the chores like a supervisor with a clipboard, calling out what hadn't been done yet. Then I read a piece on Cardone Family about sharing jobs with children, and it pointed out that I'd made myself the manager of everything. We started with one job each, matched to what they can actually reach and carry. The youngest sets the table, which means the cutlery lands at strange angles....